We’re sure you’re asking yourself, “What’s the buzz about the Honey Bear and 100% pure honey being endangered?” We’ll tell you…

The National Honey Board’s campaign to Save the Endangered Honey Bear is a light-hearted approach to a serious issue. They’re using the iconic honey bear as a symbol of 100% pure honey and as a reminder to consumers to check the label for ONE ingredient: honey.

Many people are unaware of honey-flavored syrups, or honey that’s been diluted with other ingredients. These blends are moving onto grocery and discount store shelves and consumers may not be able to distinguish between 100% pure honey and similarly-packaged honey-syrup blends. This puts the honey industry in a “sticky” situation.

At SaveTheHoneybear.com, you will find information about the campaign for 100% pure honey, the differences between real honey and imitation honey, and ways that YOU, the consumer, can help.